PharmiWeb Solutions comes up trumps against stiff competition to win Cialis E-detail
Pharmiweb serviced office client in redhill
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PharmiWeb Solutions comes up trumps against stiff competition to win Cialis E-detail
PharmiWeb Solutions has been commissioned by Lilly to build and market a new e-detail for the Cialis brand. Cialis achieved global sales of $746m in 2005. PharmiWeb Solutions, the Microsoft Gold certified partner will build the underlining architecture of the e-detail and host the e-detail on the award winning detail-direct.com portal.
The Cialis e-detail will be available from August 2006, with PharmiWeb Solutions co-ordinating a multi wave recruitment strategy, advising GP’s and urologists of the existence of the e-detail.
A Lilly spokesman commented that the Lilly team were “very impressed with the ideas, knowledge, professionalism and enthusiasm that the PharmiWeb Solutions team displayed throughout the pitch process”.
Paul Hartigan the CEO of PharmiWeb Solutions said “this is a great result for the team, the e-business side of our company is continuing to experience massive growth year after year, fuelled by the Pharma companies ongoing expenditure on these cost effective routes to market”
